About

Who We are

At Hoover’s we hold ourselves to a very high standard of excellence. After over 75 years, we know our day-to-day can include unexpected obstacles – that’s where our spirit of ingenuity and can-do attitude kicks-in, so in the end we can better serve you. Producing happy and healthy chicks is our unwavering standard of excellence, and we always do whatever it takes to make sure that happens!

The success of our customers is what matters most to every one of us at Hoover’s Hatchery. At our core is a passion for serving others; making customers smile is what makes us happy and defines our success. We love to innovate, especially when it comes to offering our customers new, fun breeds of baby chicks each year along-side our tried and true heritage breeds of chickens. We pride ourselves in supplying America’s backyards and farmsteads with colorful flocks of all kinds.

At Hoover’s Hatchery, we believe in supporting our customers through the life cycle of their chickens and other fowl. As a leader in the backyard poultry industry, we believe that a happy chicken owner equals a happy chicken. Whether you are a seasoned chicken owner or a rookie we will do whatever it takes to ensure your success and enjoyment in raising poultry.  Check out our blog where we offer our customers support in raising chickens: newsfromthecoop.com/hoovershatchery.com.

Hoover’s Hatchery was born in the summer of 1944 when Bob Hoover and his wife Helen decided to take over the small existing hatchery that was here in the small town of Rudd, Iowa.

Bob and Helen hatched and sold baby chicks until their retirement in the early 70’s. At that point, Doug and Mary Halsted had been long time employees of the hatchery who helped manage the day-to-day operations. They soon took over the hatchery and owned and operated it for 47 years. Today, Hoover’s is owned by a group of families who believe in the very same principles that the Hoover’s and the Halsted’s built the hatchery on. Mary Halsted continues to serve as our trusted advisor and keeps us on our toes.

Today the hatchery looks much different than what it did in 1944 when the Hoover’s only hatched White Leghorns. We now hatch and sell over 100 breeds, and we couldn’t be more proud to do that right here in our small town of Rudd, Iowa!

You might have noticed a little change in our look this year, like our little town of Rudd says, “We’re not bigger, we’re just better.” We like to challenge ourselves in looking from where we have come from to where we’re going, and we thought our logo needed a facelift to match our values statement. The open shield in our new logo we have reflects our humility and openness to change. Our only change is our look and making our values more apparent to better serve you. 

We want to thank our loyal customers we have served throughout the years, and all the new ones to come!

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